Names will join Ítalo Ferreira, brand representative since 2018
Ford announced its new squad of ambassadors, made up of athletes who will join Ítalo Ferreira, Olympic medalist, world surfing champion and brand representative since 2018.
In addition to Ítalo Ferreira, the team now has surfers Caio Ibelli, Caio Teixeira and Chloé Calman; Sylvio Mancusi, from kite; Pedro Caldas, from wake; Patricia Loureiro, from mountain biking; and Eduardo Bernasconi and Karina Simões, from motocross.
The brand recently debuted the “Ready For More” subscription, which aims to win over modern, active and connected consumers.
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