The brand will have a three-story stand, called Super Lounge, installed in the same area as the Sunset Stage
Superbet has joined the team of sponsors of the 40th edition of Rock in Rio 2024, which will take place between September 13th and 22nd, in the city of Rock, in Rio de Janeiro (RJ).
The presence of the company, which has also sponsored Lollapalooza Brazil this year, marks the debut of betting houses at the festival.
“Our goal is to further expand the brand in the entertainment universe, also reinforcing our DNA in a universe that complements the world of sports. We want to chart new horizons, get closer to festival-goers and give the brand more exposure to the Brazilian public, always with the premise of offering something that will remain in the public’s memory”, said Patrícia Prates, Marketing Director of Superbet Brasil.
Superbet will have a three-story stand, called Super Lounge, installed in the same area as the Sunset Stage. In the space, designed by Musicalize, the public will be able to participate in activations prepared to bring the universe of games to the musical environment and win prizes by participating in the activations.
The Super Lounge will also have a rooftop that will host guests and influencers. Eight thousand people are expected to visit the space during the event.
Furthermore, one of the attractions at the stand will be Guitar Jump, a game inspired by “Guitar Hero”, where participants will be challenged to follow the guitar notes transmitted on an LED panel, stepping on the colors of the buttons on the floor.
In the “Flying Drum”, while one participant stays on the ground and plays the drums, the other stands on a pendulum and “flies” to the rhythm of the beats towards the super drum to collect as many points as possible so that the duo can win prizes. Finally, the brand will also have the “Super Star”, a karaoke set up in the lounge during the breaks between shows.
Superbet Brasil will also display its brand on one of the festival’s most popular attractions, Discovery. The brand will offer fast-track ticket promotions for the ride, which lifts 40 passengers in circular movements in a clockwise and counterclockwise direction on two axes, reaching a height of 20 meters.
“Our role was to look at the world of music, our experience with brands at festivals, and seek out the best tools for Superbet at Rock in Rio. We are very happy with the result and with the opportunity to work with a brand with this vision,” explained João Paulo Affonseca, CEO of Musicalize.
Outside the festival, the company will also activate its sponsorship with digital media reinforcement, outdoor media in airports and VLT around Cidade do Rock, in addition to ticket promotion with Rádio Mix, the festival’s official media partner.