Luiz Arruda arrives after stints at AKQA and WGSN, among others
GUT São Paulo has hired Luiz Arruda to take on the role of Chief Business Officer (CBO), a newly created position at the agency. Having worked at Box1824, AKQA, and WGSN, the professional arrives with a focus on an integrated strategic approach to business.
The CBO’s role will permeate several areas of the agency and boost new business based on pillars such as strategy, development and innovation. Luiz Arruda will be responsible for establishing new workflows, creating methods and processes capable of meeting latent market needs.
In Luiz Arruda’s view, the CBO position at GUT São Paulo will allow him to unite premises that have guided his career: strategy as a hybrid discipline that belongs to the whole and management as a holistic exercise.
“I built my career understanding strategy as something hybrid and plural. It’s great to see that GUT shares this point of view, it’s the perfect connection between what I believe and what the agency does: thinking about business from a transversal perspective.”