Next Sunday (18), SBT is preparing to launch +SBT, its free streaming platform. For the occasion, the open TV programming will feature an action for viewers. The idea, carried out in partnership with Agência We, is to make the traditional television audience feel as if they were browsing the streaming platform, but on television.
The action called Invasão +SBT will take place on Sunday, on the eve of SBT’s 43rd anniversary. Between one program and another, from the broadcast of the Tele Sena results in the morning, to Domingo Legal and Roda a Roda, viewers will have different experiences as if they were using +SBT through SBT’s programming on television.
On Domingo Legal, the first revelation of +SBT will be made, in an unexpected way. And the launch “ribbon cutting” will take place on the Silvio Santos program.
“Our goal is to make SBT the screen for +SBT on Sundays and bring free-to-air TV viewers to discover the interface of the new platform, which is simple, easy to access and fun, but with much more of the SBT they already know. We are excited to get this idea off the ground and we also have a whole marketing campaign focused on encouraging SBT viewers to get to know +SBT,” says Paula de Sillos Lepera, Marketing Manager for +SBT.
“In addition to being extremely innovative in media, the idea of transforming SBT’s programming into streaming for a day also has an educational aspect. After all, it creatively shows SBT’s audience how +SBT works, how to navigate and how easy it is to use. And this, on the channel’s highest-rated day,” says Armando Araújo, CCO of We.
The +SBT Invasion kicks off the +SBT launch campaign, which has even more actions planned from the 18th, in a 360º project, with advertising films, out of home and digital media.
+SBT arrives as a platform that, unlike all other competitors in Brazil, will combine live FAST channels (linear) and on-demand content, completely free of charge and with no screen limit. The goal is to make audiovisual entertainment more democratic and accessible to all Brazilian families.
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