Signed by Leo Burnett, the new product has a media strategy that includes online broadcasting
Samsung has introduced Samsung Smart Xperience, a pool of solutions to enhance customer service deliveries. With the service, consumers will have access to information, support, clarification of doubts and sales with assistance from experts.
The piece, signed by Leo Burnett, has the motto “The smartest way to serve you” and highlights the attributes of the brand’s new service.
“The entire campaign aims to highlight Samsung’s concern in offering the best services to its customers, in a more personalized and innovative way, valuing people’s time and caring for the environment”, said Fábio Brito, Chief Operating Officer at Leo Burnett.
The media strategy to communicate the news includes online broadcasting, with pieces on Samsung’s main social platforms and apps.
With this launch, the brand aims to accompany the entire consumer journey. “If Samsung products are smart, the way we serve people must be too. For us, the concept of ‘Smart’ means providing a relationship of trust and a better quality of life to people through innovative solutions and genuine interactions that respect one of people’s most valuable assets: time,” added Billy Moreira, Samsung’s Director of Consumer Service for Latin America.
