With a piece signed by BETC Havas and actions with Talent, the brand will be advertised on open TV and digital platforms
Gabaldi announced the launch of its first marketing campaign, which aims to strengthen and consolidate the brand’s presence in Brazil.
The piece, signed by BETC Havas, shows a family gathered for a typical Italian lunch, which will be prepared by the famous nonna.
“We are celebrating Italian tradition and highlighting Galbani products, highlighting the cuisine, family customs and authentic recipes of Italy. We created a campaign that connects the public through affective memories of special moments, in addition to reinforcing the different ways of consuming the brand’s products”, explained Marcelo Bruzzesi, VP of Creation at BETC Havas.
The project also included Talent in planning, media execution and influence strategy, bringing creators and chefs such as Dayse Paparoto, Gigi Vilela, Roberto Ravioli and the current brand ambassador, Paola Carosella, into the brand’s universe on social media, such as
“Our influencer strategy was based on co-creation to bring authenticity and relevance to the campaign. The culinary narrative, combined with the credibility of our influencers, creates an emotional bridge with the audience, awakening affective memories and inspiring new gastronomic experiences,” said Juliana Massoni, Content Director at Talent.
In addition to social media, the campaign also includes advertising on open TV, on Globo, SBT and Record channels, and on platforms such as YouTube and Globoplay.
“The campaign was meticulously planned to emphasize that Galbani, the number one cheese brand in Italy, is now available in Brazil. We are excited about the products offered and to be able to count on the collaboration of such renowned influencers to launch the brand in Brazil,” added Raphael Hasse, Marketing Director at DPA.
