Panasonic invited Federico Devito to speak about the launch of the brand’s personal care category. In fact, not only to speak, but also to change – the look. The action, focused on the influencer’s social networks, shows the changes made to the look every day for a week. The idea is to show the practicality of the product.
The campaign was conceived and developed by the agencymam and Ogilvy.
The brand says that Federico took on the challenge of creating different cuts, including hair, beard and mustache, with the product. “The contents show how it is a practical, safe, versatile, portable sideboard that can be used easily by the consumer at home. The public will also be able to learn some of the hairstyles performed by the influencer, through tutorial videos”, says Claudio Kuninari, communication and digital manager at Panasonic do Brasil.
The contents delivered by the influencer, which are available in the stories and no YouTube brand, reinforce the campaign’s motto: ‘A new day, a new style’.
Datasheet
Agency: Ogilvy Brazil
Campaign: D-Perfector
Customer: Panasonic
Product: Institutional
CCO: Felix del Valle
Creation director: Mathias Almeida, Teco Cipriano
Editor: Philippe Abreu
Art director: Vitor Prado / Guilherme Serato
Jr Art Director: Miller Farias / Tales Shibata
Junior copywriter: Bruna Lemes
Service: Denise Caruso, Luis Carlos Franco/ Fernanda Gorgatti/ Natália Medeiros/ Amanda Moutinho/ Thalita Cipriano/ Flavia Godoi/ Natalia Sabidussi
Production: Juliana Henriques / Francini Santiago / Fabiola Thomal / Gabriela Chineze
Planning: Thiago Krafzik/ Giovanni Cozer
Contents: Kenny Ebinger / Amanda Pattaro / Cintia Rocha
Media: Vanessa Giannotti / Silvia Tajiki / Paloma Braga / Rafaela Morselli / Palloma Hechila / Elvis Torriceli
Customer Approval: Fabio Ribeiro/ Claudio C. Kuninari/ Jessica Raya de Oliveira/ Ana Santos/ Alyne Golcman/ Vitoria Maia/ Talita Diniz/ Dayane Julio/ Sayuri O. Nowicki/ Fernanda Boragini
Image producer: Toca HUB / DVTO
Scene director: Fernando Moraes
Director of photography: Fernando Moraes
1st Assistant Director: Fernando Haddad
2nd Assistant Director: Gabriel Mor
Executive Management: Rafael Costa (Bala)
Service: Pedro Penna and Beatriz Vicente
Production Director: Bruno Anacleto
Production assistant: Katu Cerasi
Art direction: Diego Castilho
Object Production: Ana Rosa Alvarez placeholder image
Hair consultancy: Aquilas Guimaraes
Beauty: Greice Rincon
Costume: Lina Hattori
Post Production Coordinator: Willer Carvalho
Montador: Valdir Alves Fleet
Edition: Gian Luca Nicolai Barbero and Dinho Casú
Motiongrapher: Gabriel Teixeira
Color Granding: André Reis
Sound producer: Studio Tree House
Music production and finishing: Pedro Penna
Photo Still: Bernie Walbennystill assistant: Bernardo
still assistant: Anna Luiza Nascimento Cabral
