Jef Martins will take over the areas of press relations, marketing, events, internal communications, market relations and platforms
B&Partners announced the arrival of Jef Martins as head of communications.
Now, the executive will take over the areas of press relations, marketing, events, internal communication, market relations and digital platforms of the network, which has an ecosystem of 17 companies, 32 partners and around a thousand employees, working in the pillars of media, tech, web3, data, content, influencers, retail, experience, consulting and interactive.
“Jef joins the network at a time of maturity in our ecosystem, which has been built over the last five years. His solid experience with the main players in the communications industry has a lot to add and strengthen the work that has been built,” said Bazinho Ferraz, CEO Founder of B&Partners.
Throughout his career, Jef has led marketing and communications departments for companies such as Omnicom Group, Interpublic, WPP and Publicis Groupe, as well as awards such as Cannes Lions and El Ojo de Iberoamerica.
He is currently also on the board of the Observatory of Diversity in Advertising and serves as VP of Culture, Diversity & Inclusion for the Association of Advertising Professionals.
“It is a great pleasure to be part of such a successful project as B&Partners. I have admired Bazinho’s trajectory and vision in this endeavor for a long time, and it is an honor to be able to lead the strategies and stories that will be told from now on about one of the most innovative businesses in Brazil,” says Jef Martins, Head of Communications at B&Partners. “The opportunity to build a new era of corporate communications in partnership with the many experts we have in the network today is unparalleled, and it will undoubtedly be a challenge with valuable learning opportunities.” adds Martins.
