Lwart Soluções Ambientais is launching a special campaign with influencers to shed light on a significant issue in sustainability: the importance of society knowing and fighting the villain OLUC. Created by Tech&Soul, the initiative will be broadcast exclusively in the digital environment and will feature influencers Fê Cortez, creator and founder of Menos1Lixo, and Giovanna Nader, actress, communicator and socio-environmental educator. Together, they have more than 810 thousand followers on Instagram.
Roberta Colleta, Head of Communications and Marketing at Lwart Soluções Ambientais, comments on the objective of the action and the choice of partners. “Our goal is to address a highly important and little-known topic, using simple and educational language, and to bring more and more people together to fight the villain OLUC. We joined forces with Giovanna Nader and Fê Cortez because they are influential voices on the topic of sustainability and because we know that they will be able to seriously convey the importance of correct disposal and the infinite recycling potential – through re-refining – that OLUC has, to a larger and more qualified audience,” comments Roberta Colleta, Head of Communications and Marketing at Lwart Soluções Ambientais.
Giovanna and Fê Cortez have been sharing videos on social media about the topic since June, bringing essential content about environmental issues. “We use a realistic format, with videos recorded by themselves and at Lwart’s headquarters. The idea is for the influencers to show in practice the greatness of the company’s work, which is internationally recognized, and with language that their audience can identify with. In this way, we shed light on an environmental problem that is little discussed in society and build a new communication channel to disseminate a service as important and essential to the environment as Lwart’s,” comments Claudio Kalim, CEO of Tech&Soul.
Used oil is the black residue that comes out of vehicles and machines after oil changes and, although it is still invisible to many, it can cause great damage to the environment. To get an idea of the risks associated with improper disposal, according to AMBIOLUC, an entity that represents the sector, a single liter of used lubricating oil can contaminate 1 million liters of water. Furthermore, for every 10 liters burned, 20 grams of heavy metals are generated, according to data from Cetesb.
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