The campaign was created by AlmapBBDO and will feature an audience show on Instagram stories
Havaianas launched the brand’s new campaign for the Glitter Line, which stars presenter Marcos Mion and influencers Thaynara OG, Malía and Thai de Melo Bufrem.
In the video, the influencers play with the “cliché” of the brand’s campaigns with celebrities and the presenter counters by showing that he is using “glitterzola” during the day.
“Playing with clichés and contesting what can or cannot be a constant in my trajectory. It is very pleasant when the campaign is designed with this level of identity with the guest artist because everything becomes infinitely more natural and true”, said Marcos Mion about the campaign.
“For our campaign, we chose to break clichés and, almost automatically, we thought of Mion to take on this mission, after all, he lives breaking clichés with great humor”, said Mariana Rhormens, Havaianas Marketing director in Brazil.
In addition to the campaign, created by AlmapBBDO, Mion and Havaianas will also launch the first auditorium show of stories in Brazil, where the presenter will interview influencers on the topic “how to get rid of clichés”.
Datasheet:
Agency: AlmapBBDO
Title: glitter
Duration: 15 sec
Product: Havaianas Glitter
Client: Havaianas
CCO: Luiz Sanches
Creative directors: Antonia Zobaran and Pedro Corbett
Creation: Beatriz Cottet, Carlos Yanke, Michele Gorodski and Renata Carignani
Planning: João Gabriel, Bruna Fioratti, Raphael Caffarena and Thauanne Menezes
RTV: Aline Afonso, Diego Villas Boas and Vera Aparecida.
Assistance: Maysa Oliveira, Camila Weissheimer Santos, Guilherme Alcatrão and Leonardo Stevanato
Media: Bruna Pereira Kraemer, Vickie Gerolomo and Carolina Beatriz Santos Oliveira
Client approval: Ana Paula Bógus, Maria Fernanda Albuquerque, Mariana Freire Rhormens, Camila Fogaça, Liliam Rodrigues and Lara Machado.
Audiovisual Production: Vera Jacinto, Diego Villas Boas, Aline Silva
Producer: DLKTSN
Directed by: Noble
Director of Photography: Lícia Arosteguy
Executive Director: Luciana Mattar
Executive Producer: Tathiana Pires
Head of New Business: Mariana Pinheiro
Line Producer: Marcella Kaulino
New Business/Line Producer Assistant: Ana Paula Brito
Production Coordinators: Grayce Felix and Cynthia Gama
Coordinating Assistant: Drielle Santos
Production Secretary: Ana Paula Bento
1 Assistant Director: Dudu Moraes
2 Assistant Director: Pedro Paulo Vicentini
Production Director: Guilherme Valiengo and Anderson Boscari
Art director: Fernanda Salloum
Costume designer: Marcos André Cherevek
Makeup Artist: Pamela Vasconcellos
Post-Production: Space Gorilla
Post Production Executive Producers: André Serra and Ana Ourique
Post Production Coordinator: Vivi Torre
Post-production assistant: Danilo Ferreira
Finisher: Rafa Hernandes
Island Assistant: William Maxwelli
Composition: Cadu Cipolla Luca, Felipe Lopes and Francinaldo Lemos
Motion Graphics: Raphael de Souza – Rap
Editor: Alexandre Boechat, AMC
Colour: Clandestine
Sound Producer: Punch Audio
Producer: Cristiano Pinheiro
Creation: Tony Berchmans and Cristiano Pinheiro
Attendance: Lili D.Aragoni, Ale Pais and Fernanda Garroux
Production Coordination: Juliana Pontes and Paula Pedroso
Mixing and finishing: Gustavo Guanaes, Fernando Martinez and Vitor Costa Cruz
Locutora: Roberta Calza
