Created by AlmapBBDO, the campaign includes a film for TV, websites, radio, newspapers, magazines, OOH media, social networks and movie theaters.
Cielo launched the campaign “Joining forces is our passion” which highlights, to the sound of “My blood boils for you”, business owners who are passionate about what they do and reinforces the role of the payment method company in supporting the sales, management and financial routines of any establishment.
Created by AlmapBBDO and produced by Surreal Hotel Arts and Cabaret, the 30″ institutional film tells the stories of four different commercial establishments: a bakery, a flower shop, a clothing store and a fast food restaurant. Their owners are enthusiastic professionals with the drive to boost their businesses. In the piece, they combine their strengths and passions with Cielo’s solutions.
“Before producing the campaign, we pre-tested the entire creative concept and discovered that ‘passion’ is one of the feelings that most connects entrepreneurs with their businesses. Being by their side, joining forces, is what drives Team Cielo,” says Thalita Martorelli, Cielo’s marketing director.
“Often, the fire of passion that business owners have for their companies goes out due to the lack of a partner to help manage the business. And that’s where our idea for this campaign comes from. We see business owners passionate about the sound of ‘O meu sangue ferve por você’ by Magal, which was a perfect fit for the idea,” explains Iron Brito, creative director at AlmapBBDO.
In addition to the TV film, the campaign will be publicized on Cielo’s websites, radio, newspapers, magazines, OOH media and social networks, in addition to, for the first time, being present in movie theaters throughout Brazil.
