Singer will participate in advertising campaigns that include a film for open TV, magazines, radio, billboards, points of sale and social networks
MSD Saúde Animal announced country singer Michel Teló as its new ambassador, who will participate in digital and offline advertising campaigns for Exzolt 5% for one year.
“Exzolt 5% is a revolutionary tool for animal welfare and herd productivity, overcoming parasite resistance and offering producers the possibility of gains in tropical countries. And having the renowned and popular Michel Teló by our side, who is also an expert and investor in the agricultural sector, gives our actions even more robustness. We have the highest expectations and are excited about the start of this campaign”, says Rodrigo Faveri, Marketing Manager for Ruminants at MSD Saúde Animal.
The advertisements featuring the country singer will be featured on the company’s social media, YouTube channel and points of sale. A 30″ film will also be broadcast on open TV, in addition to advertisements in magazines, radio and billboards. Another action is the setting of the company’s home at Expointer, a nationally and internationally renowned agricultural fair held at the Assis Brasil State Exhibition Park in the city of Esteio, Rio Grande do Sul, with the entire campaign carried out with Michel Teló.
“As an enthusiast of the agricultural sector, being alongside a company that promotes animal health and well-being, with cutting-edge, high-tech solutions, is a great motivation”, celebrates Michel Teló.
