The campaign follows on from the “Great Moments and All the Others” campaign, which debuted in July
TikTok has invited Fernanda Torres to star in its new campaign. In the piece, the actress presents a monologue that celebrates the small moments in people’s daily lives.
The piece, which has AKQA Casa as creative and strategic agency and Publicis as media agency, is part of the campaign “The great moments and all the others”, which debuted in July with Pedro Bial. This time, Fernanda reflects on how society “lives for the great moments”, even though they are not 1% of life.
@officialfernandatorres Life is not just one thing or another. Life is everything. What goes right, what goes wrong, what you don’t pay much attention to. But everything is life. #publi @TikTok Brasil
♬ Memories of the Universe – Saymon Cleiton
“In digital life, there is a huge focus on posting what works, the perfect look, the moment of a trip, the selfie at your favorite band’s concert. But life is also what happens around all of this: the laughter in lines, the hardships of the trip, the moments spent together preparing the itinerary. And all of this also deserves to be shared. TikTok is that place, based on real life. This is the home of authenticity and beauty in everyday life, as well as recording great moments,” said Carol Baracat, Global Director of Integrated Marketing at TikTok.
