Signed by Suba, the brand’s campaign aims to democratize sun protection
Sunless has announced Sabrina Sato as its new ambassador. With the arrival of the presenter, the brand will carry out a more intense and massive campaign to position quality sun protection as a right for everyone.
“Bringing Sabrina Sato, with her vitality, striking personality and her inclusive and empathetic approach, says a lot about this moment at Sunless. She is the face of our products, which are high-quality and accessible for the whole family,” said Bianca Pi, CMO of Farmax.
The brand’s new campaign will showcase the sun as an ally for a healthier life and reinforces protection as a practice that should be applied every day. The piece, signed by Suba, follows the goal of democratizing sunscreen.
“We created a positioning – ‘Sunless. The sun is for everyone’ – that, while democratizing sun protection and daily skin care, does so with an aspirational proximity, through a warm and beloved ambassador like Sabrina,” said Guilherme Fracaro, partner and brand director at Suba.
The actions, which begin in August, will be broadcast on open TV and there will be deliveries in digital, in addition to OOH media.
