DM9 has been selected as the official full-service agency for KFC Brazil, responsible for managing the fast food chain’s creative strategies and campaigns. KFC is part of the IMC Group (International Meal Company), one of the country’s leading food service platforms.
“The process lasted more than two months and we spoke with the main players in the market. We know the powerful brand we have in our hands and we are very happy to start this new relationship with DM9, which from the first conversations left us very impressed with the competence of the teams and how far they can take the brand with us. The agency has an integrated vision and a perfect mix of insights, culture and results”, explains Fernanda Harb, KFC marketing director at IMC Group.
“Working with an iconic brand like KFC is a great reason for celebration for us. The company’s communication momentum is perfectly aligned with DM9’s creative culture, which seeks to create impactful campaigns that generate conversation and conversion. We look forward to the next steps of this partnership,” said Pipo Calazans, co-president and CEO of DM9.
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