Piece signed by VML will be broadcast on TV, radio, OOH/DOOH and digital channels
Tylenol is celebrating its 50 years in Brazil with a new campaign that presents the brand’s new portfolio.
The piece, signed by VML, has the message ‘Did it hurt? That’s Tylenol pain’ and presents everyday situations that result in pain of different intensities, such as playing amateur football, sleep deprivation and hours in meetings.
“The idea is to reinforce that, regardless of the intensity or type of pain, there is a Tylenol to provide fast and effective pain relief. Over the last 50 years, the brand has been the safe choice for millions of Brazilians and we seek to continue to be, in addition to being the first choice, the one that provides fast relief according to the needs of our consumers,” explained Bianca Cadah, Tylenol marketing manager.
The campaign will be advertised on TV, radio, OOH/DOOH and digital channels such as YouTube, TikTok and Meta.
Credit: Reproduction/YouTube Tylenol Brazil
