The agency will be responsible for the brand’s communication and creative strategy, focusing on attracting users and retaining annual subscribers
Artplan has announced the arrival of a new client to its portfolio, Familhão. The agency will be responsible for all of the brand’s communication and creative strategy, focused on attracting new users and retaining annual subscribers.
With this achievement, Artplan is dedicating a Business and Creation department to exclusively serve the account and the first deliveries will take place in merchandising campaigns, shown on Sundays on the Domingão com Huck program, on Rede Globo.
“We are excited to take on the communications of a benefits platform with great potential for growth and use by the population. Our mission is to creatively explore the purposes of the benefits program, which goes far beyond the monthly draw of 1 million, but also returns the subscriber’s money in discounts, advantages, products and services with a total focus on the family. In addition, we will highlight its relevance in the market, highlighting the countless possibilities for partnerships between our various clients”, said Gláucia Montanha, CEO of Artplan SP.
