Signed by Galeria, the piece simulates a ‘tour of the presenter’s house’
Midea announced the launch of the new phase of its institutional campaign, entitled “My idea of home”.
The piece, created by Galeria, features Tadeu Schmidt as the main character and aims to connect the company’s portfolio with Brazilian homes. The film shows the presenter showing people his idea of a home with technology, design and practicality.
“People have many ideas about homes, especially considering the size of Brazil and the great diversity of regions we have here. Our broad portfolio of home appliances and portable electronics meets different preferences and needs. By combining these points with Midea’s global DNA ‘Make yourself at home’, we came up with the national concept ‘My idea of home’, which seeks to reflect a more affectionate and warm connection between the brand’s products and the diversity of the Brazilian population. The phrase also makes fun of the sound and pronunciation of the name Midea”, said Mario Sousa, VP of Sales and Marketing at Midea.
The piece began airing on August 18, during the Fantástico break, and will also be advertised on open and closed TV, digital and OOH media in airports, shopping malls and commercial offices.
“Our campaign is inspired by a striking insight into the Brazilian way of being: those who love to show off their homes to guests. Our homes are a reflection of our tastes and personality. With this in mind, we created the Midea Tour with Tadeu inviting the public to explore his home while presenting Midea products. With a playful approach, he highlights the innovations in technology, connectivity, design and practicality of each item, showing that Midea is not just a choice, but one of the largest home appliance brands in the world,” says Ana Coutinho, Head of Business at GALERIA.ag.
