Advertising agency New Vegas has announced an emphatic stance against the gambling industry in Brazil, highlighting its commitment to social responsibility and the protection of vulnerable communities.
In a statement published on its LinkedIn profile, the agency expressed concern about the negative impact of this industry, which, according to New Vegas, exploits the desperation of people in vulnerable situations, especially in the poorest communities.
New Vegas believes that advertising should be a force for good, promoting positive change and reinforcing values of humanity. The agency refuses to work with companies that profit from addiction and the destruction of lives, and is committed to using its platform and creativity to build a more just and equitable future.
New Vegas’ decision not to collaborate with the gambling industry may pose challenges, but the agency is determined to maintain its integrity and purpose, prioritizing the well-being of individuals and the dignity of the communities it serves. This stance highlights the role of advertising not only as a means of selling products, but as a powerful tool for promoting social justice and positively transforming lives.
New Vegas concludes the statement by reaffirming its commitment to creating campaigns that resonate with integrity and respect, and to continue fighting for a future where all people have the opportunity to dream and thrive.
Read in full:
Follow ADNews on Instagram and LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
