The new system will combine the best of the internet with the best of open TV
Brazilian television is about to enter a new era with the advent of TV 3.0, which arrives on the market as a technological transformation that promises to redefine the experience of watching TV, while leveraging new opportunities for the media industry.
This change is scheduled for 2025 in Brazil, promoted by the Brazilian Digital Terrestrial TV System Forum (SBTVD Forum) in conjunction with the Ministry of Communications (MCom) and is a response to the growing demands for superior image and sound quality, in addition to greater interactivity and personalization in content consumption.
TV 3.0 is the next evolution of digital television in Brazil, designed to offer a richer and more immersive experience to viewers. As determined by the Ministry of Communications ordinance, it will ensure the continuity and expansion of sound and image broadcasting services.
One of the major pillars and differentiators of TV 3.0 is the improvement in transmission quality. With it, new televisions will support video resolutions of up to 8K, offering images with greater sharpness, contrast and a wider spectrum of colors. In addition, sound will also undergo a revolution, with the introduction of immersive and customizable audio, which will allow viewers to choose, for example, the narrator in a football match or adjust the volume of dialogue in films.
Raymundo Barros, president of the SBTVD forum, explains that the TV 3.0 Project, which aims to develop the next generation of open TV technology in Brazil, began in 2020, with an international call for proposals opened by the SBTVD Forum.
“Since then, the SBTVD Forum, with the support of the MCom, several universities and members of the broadcasting, transmission, reception and software industries, has been developing studies on the technological innovations that could make up TV 3.0. We recently finalized the SBTVD Forum’s recommendation to the MCom with the complete set of technologies for TV 3.0.”
Read the full report in the print edition of August 19.
Credit: Freepik