Advertising will be broadcast by the company until December 2024 in 120 digital assets in Rio de Janeiro and 20 in the capital of Espírito Santo
Clear Channel announced the start of its activities in Vitória (ES) and has L’Oréal Paris as a founding shareholder.
For the moment, the campaign “More than shine, it’s ultra gloss” created by WMcCann and starring singer Anitta, is being aired at one of the city’s OOH points.
The advertising will be broadcast by the company until December 2024, in 120 digital assets in Rio de Janeiro and 20 digital assets in the capital of Espírito Santo, and aims to provide visibility, impact and bring the brand closer to the public on the streets.
“We are constantly exploring our ability to connect brands to their consumers in a meaningful and current way. With this integrated strategy campaign, we hope to reach the public extensively and bring innovative product launches to people’s attention so that they are even more engaged with the brand,” said Wlamir Lino, Commercial Director, Marketing Brazil & International Sales at Clear Channel.
This year, Clear Channel expanded its operations to Brasília (DF), Fernando de Noronha (PE), Caxias do Sul (RS) and Vila Velha (ES), and now Vitória (ES). The new locations became part of the company’s network, which already had a consolidated presence in Rio de Janeiro (RJ), Curitiba (PR), Porto Alegre (RS) and Campinas (SP).
