Gartner, a world leader in business research and advisory, revealed in a recent study that by 2026, 80% of creative talent will use Artificial Intelligence daily, enabling more strategic work and personalized experiences.
This widespread adoption of AI is transforming the way companies approach their sales and marketing strategies. One example of this potential comes from the Portuguese company E-goi, a leader in omnichannel marketing automation.
Customers who used the Portuguese company’s advanced AI solutions recorded an average increase of 40% in their sales, a success attributed mainly to personalized resources that meet the specific needs of each customer.
One of the main highlights is hypersegmentation, which analyzes consumer behavior in physical and online stores, identifying patterns and generating highly specific segments. In addition, E-goi offers solutions such as Next Best Offer, which optimizes offers based on predictive analysis, and Phygital Experience, which integrates physical and digital experiences for a more cohesive customer journey.
According to Marcelo Caruana, Head of Marketing at E-goi, “Artificial Intelligence is already revolutionizing the market, and companies that incorporate it into their strategies will be better prepared to respond to constant changes in consumer expectations and achieve superior sales results.”
Caruana’s vision is supported by Gartner’s study, which reinforces the idea that AI is not just a trend, but an essential tool for innovation and the long-term success of companies.
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