Carlos Alberto Ferreira will be responsible for planning, executing, monitoring and generating insights for the brand’s advertising campaigns
TIM announced the hiring of Carlos Alberto Ferreira, former head of digital at Globo, for the position of executive manager of media intelligence.
In the position, he will be responsible for planning, executing, monitoring and generating insights from the brand’s advertising campaigns, in addition to monitoring media KPIs in the vehicles used and will report to Camila Ribeiro, the company’s director of advertising, media & brand management.
“I’m excited about this opportunity in my career, getting to know a new sector and having the chance to make a difference within a company that is recognized for its innovation. My focus is to take TIM to new audiences and highlight our values to those who already know the brand, contributing to the brand’s strategy of being the preferred operator for Brazilians,” says the executive.