Led by Raphael Varella, the area will take care of the disciplines that were previously carried out by the planning, creation, media and projects departments
Purpple announced the launch of the Social & Influencer Marketing area, which will be led by Raphael Varella.
Now, the executive will be responsible for the disciplines that were previously carried out by the planning, creation, media and projects departments.
“We were unable to combine strategy, transparency, agility, quality of execution and fair price in a single partner. We had several experiences with highlights in different parts of the process, but, to compensate for certain market flaws, it was always necessary for us to step in and act, mainly, in the strategic view of the work, and this motivated us to internalize the operation”, stated Marcelo Bernardes, CEO of the agency.
In addition to the influence work, the department also brought together the strategic front of Social Networks, which now has a complete view of the communities.
“Today we work with transparency. The client has clear visibility of the agency and influencer costs in each budget, and this allows us to arrive at more competitive prices. By reducing intermediaries, we have more control over the strategy, quality and execution of all the work which, by becoming part of the agency, has made integration with the planning, creation and data areas much more fluid”, highlighted Varella.
Credit: Disclosure
