BOLAVIP, a sports media brand, and Zanzar, an iDOOH (interactive Digital Out of Home) media adtech, announce a partnership to offer sports content in ride-hailing cars. The initiative will initially cover 1,000 ride-hailing cars in Greater São Paulo. Through 10-inch interactive screens, passengers will be able to access news, videos, analysis and highlights of sports championships during their trips.
With the partnership, BOLAVIP will expand its visibility and increase its audience in a new environment. The sports media company is part of the Futbol Sites organization, a leader in audience in South America, with 210 million monthly visits. In 2024, Futbol Sites was acquired by the digital sports media group Better Collective.
“We know the strong connection Brazilians have with sports. In addition, we know that time spent commuting is a major challenge, especially in São Paulo. We are pleased to offer sports content to make this time more productive for users and are confident in the success of this partnership,” says Mitikazu Lisboa, Chief Marketing Officer of Better Collective South America.
“One of Zanzar’s pillars is to make the mobility experience more enjoyable for passengers. Now, during races, they will be able to follow news and highlights from the sports world in real time,” says Luiz Filipe Gaia, Head of Product at Zanzar.
