Created by GUT Buenos Aires, the campaign highlights the expansion of the company’s electric fleet
Mercado Livre has launched the “Silence” campaign, which demonstrates the company’s efforts to reduce the environmental impact of its deliveries. Created by the agency GUT Buenos Aires and initially shown in Brazil, the campaign shows how the company, silently and guided by sustainability and innovation, has expanded its electric fleet in recent years.
“We can all do something for the planet in a silent way. To create this campaign, we were inspired by these small everyday acts, such as turning off the television when we are not watching it or turning off the tap while brushing our teeth,” explain Christian Rosli and Joaquín Campins, general creative directors of GUT Buenos Aires.
“After years of working more internally with partners and suppliers, we are in a phase of greater maturity and openness to public dialogue about challenges and opportunities for logistics with a lower environmental impact. It is in this context that, to mark Mercado Livre’s 25th anniversary, we are launching the ‘Silence’ campaign that celebrates this and so many examples of silent transformations that can generate a long-term positive impact on the environment,” says Valéria Bazzi, senior director of branding and corporate communications at Mercado Livre.
The campaign will be broadcast on multiple platforms, including television, digital media and OOH installations. Interviews will also be shown on social media with examples of people who began to act silently in their territories and who over time have multiplied their positive impacts on the environment.
