BYD officially opens its exclusive space in Fortnite, the “Blade Ball BYD City”. Developed by Level8, the map is powered by solar energy, which, through the solar panels present in the athletes’ bodies, charges the Blade Battery, a pioneer in technology for electrified cars and one of the safest in the world. The metaverse will provide an immersive experience in greentech technologies, with a focus on sustainability and clean energy generation, aligning its creation with BYD’s commitments to the environment.
BYD City will host the “Hero Cup”, a tournament created by Hero Base, which will feature two 100% electric BYD Yuan Pro SUVs as prizes. It is the highest prize for a winner of Fortnite competitions in Brazil. The qualifying stages will be open to the community on August 29 and 30, and the grand final will take place on September 5, the date of the national launch of the BYD Yuan Pro. The event will be officially broadcast on the organization’s channels, with big names and esports personalities such as Tayhuhu, Toniket, Paula Nobre, Tixinha and Frtt.
“Starting today, players will be able to explore our exclusive Fortnite map and fully immerse themselves in the BYD universe. This is another step towards bringing this generation, passionate about technology and innovation, closer to new-age cars,” says Pablo Toledo, director of communications and marketing at BYD Brazil.
Check out the map concept created by BYD in partnership with Level8
The BYD City Blade Ball Arena is not just a battlefield, but a symbol of sustainability. Each match in the arena will transform polluted energy into clean energy, which will be used to power the city. This concept reflects BYD’s mission to lead a green future where technological innovation and sustainability go hand in hand and complement each other.
“Level8 seeks to create experiences in the metaverse that faithfully connect the public to what we are used to seeing in the real world. For BYD, we created a map concept that translates the values of greentech, generating a virtual space with all these characteristics. This is the power and strength of creations in Fortnite: we are open to creating whatever is possible to imagine”, said João “Biggie”, CEO of Level8.
The partnership between BYD, Hero Base and Level8 to create projects in Fortnite was designed and developed by FanClub, a live marketing agency that unites and connects brands to new experiences.
In addition to its competitive participation in the tournament created by Hero Base, “Blade Ball BYD City” is open to the public. To access the map, simply search for it in Fortnite’s “creative” or, when accessing the game, enter the code: 7994-2542-8131.
