The initiative will feature four episodes available in audio and video, as well as content pills on Instagram
Vivo has launched the first podcast in the series “Roots of the Future – Art That Transforms”, hosted by art and culture researcher Luiza Adas. The project will bring together artists, curators and experts to discuss the intersection between art and sustainability, highlighting initiatives that promote environmental awareness and inspire positive change for the preservation of the planet.
There will be four episodes, up to 50 minutes long, available in audio on Spotify and video on YouTube, in addition to content pills shown on the @vivo.cultura profile on Instagram.
“With the acceleration of climate change, the theme of sustainability is becoming increasingly present in people’s daily lives. In this context, we believe in the meeting of art and technology to generate reflections and raise awareness in society about the value of nature, awakening new perspectives and more sustainable practices”, says Marina Daineze, Vivo’s brand and communications director.
