Advertiser responsible for communicating the monetary plan opened the event of Inteligência Financeira, a news platform supported by Itaú, in celebration of the currency’s 30th anniversary
On the evening of the 21st, Inteligência Financeira, a news platform supported by Itaú, held a closed event at Faria Lima to celebrate the 30th anniversary of the Real Plan. Advertising executive Nizan Guanaes, responsible for the communication of the monetary plan, was invited to make the first presentation, sharing his experience in developing the campaign to publicize the new currency. However, breaking protocol, Guanaes surprised Edmar Bacha, Gustavo Loyola and Pedro Malan, some of the economists who created the monetary plan, by inviting them to the stage for an irreverent conversation.
