Created by Forall, the play stars Dandara Mariana and will be released both online and offline.
Smiles invited the band Gilsons to recreate the song “Deixa Acontecer”, by Grupo Revelação, in its new campaign about the Gol Smiles credit card.
Signed by Forall and produced by Magma, directed by Thatiane Almeida and Luiza Campos, the play has the slogan “Make your trip happen naturally” and brings elements of Brazilianness throughout the production.
Starring actress and dancer Dandara Mariana, the film shows her using the card in everyday situations and being transported on a journey.
“The new GOL Smiles credit card campaign is an invitation for people to travel more and more. We want to make using miles something natural and show that using the card on a daily basis can literally take you to your next trip. Furthermore, we are a group of Brazilian brands, so it was important for us to reinforce the Brazilian identity throughout the creation of the film,” said Carla Fonseca, CEO of Smiles and Vice President of GOL.
The campaign will be broadcast in online and offline communications, broadcast on Globosat group channels, namely Globonews, GNT, Viva, Multishow and Sportv, Warner, Home & Health, Sony, E! Entertainment, Universal, History and Studio Universal and radios, Alpha FM and BTN.
In addition, the communication will also be available at airports in the states of São Paulo, Rio de Janeiro, Belo Horizonte, Bahia, Paraná, Santa Catarina, Espírito Santo, Goiás, Pernambuco and Maranhão, in addition to the GOL Smiles Lounges.