Campaign created by Aldeiah is a response to the play with Daniel Sousa
After the repercussion of Bradesco’s campaign with former basketball player Daniel Sousa, who seemed to be referring to his wife, athlete and Olympic champion Bia Souza, and then made it clear that the compliments were for artificial intelligence Bia, the bank is now bringing the athlete to star in the new campaign, responding to her husband’s initial provocation in a fun way.
The 30″ film, created by Aldeiah and produced by Fantastica Filmes, shows the judoka back from Paris, at home, comfortable and smiling, giving a series of compliments that leave Daniel, in the background, convinced that all the virtues mentioned are for him. When, in reality, Bia is highlighting the attributes of the Bradesco app.
“We are always attentive to the conversations and interactions that take place. We saw how much Bia was embraced by all Brazilians and how much Daniel’s support and enthusiasm resonated in various media. Therefore, it was natural for our strategy to unite the couple’s strong presence among the public with our brand, allowing us to highlight the excellence of our products in an authentic way in synergy with the athletes, all wrapped up in a very light-hearted and good-humored atmosphere,” explains José Mauricio Lilla, head of communications at Bradesco.
In addition to the film for open and closed TV, the campaign under the signature “Make it easier with Bradesco”, also includes an exclusive video for social networks, broadcast in collaboration on the official profiles of Bradesco and Bia Souza on Instagram, and insertions in OOH, DOOH, spot and print.
