With over 15 years of experience in the advertising market, including stints at LinkedIn and large agencies in the areas of Strategy and Account Management, Janaína Zen is now part of the Mediabrands team as Director of Retail Media and Ecommerce Strategies.
Janaína has dedicated her professional career to the Retail Media area since she started at Dunnhumby, where she was responsible for managing the Operations and Measurement area for clients such as RD Ads, GPA and other retailers in Latin America. She joins Mediabrands to strengthen the bottom-of-the-funnel operation, completing the competencies of brand building, consideration and, increasingly, performance. In this way, she participates in both the construction of the consumer experience and the generation of business results.
“A large part of the advertising market’s eyes are currently focused on Retail Media. Janaína arrives strategically for Mediabrands’ operations in this modality, with extensive experience. We are excited about what is to come,” says Ariel Bergamo, CEO of Mediabrands Brazil.
With the growth of Retail Media and the emergence of several players in the market, Mediabrands’ goal is to be a one-stop-shop for advertisers who want to invest in this area, analyzing strategies and channels, taking advantage of the various platforms and data from different retailers to carry out assertive communication, aligned with the objectives of the clients. “Mediabrands is a reference in advertising, and being part of this team makes me very happy. Our goals to strengthen the operation are clearly achievable due to the solid structure that the group offers, which is extremely motivating”, reinforces Janaína.
