In a new move to contribute to the development of the industry, the Advertising Market Self-Regulation Forum launches Cenp Educa, an online education platform, with the aim of training and promoting qualified exchanges between professionals in the Brazilian advertising industry.
To reach professionals from all over the country, the courses will be held remotely, with live and interactive classes. Each course will have 8 modules, totaling 20 hours of classes, always taught by professionals recognized by the market. Classes will begin in the second half of September and Cenp members will have special conditions when registering.
This platform was created with two courses aimed at leaders, with different but complementary proposals, in a career path within the communications ecosystem. In “New Limits of Communication”, Cenp seeks to outline an analysis of the current context and the main drivers of changes underway in the communications ecosystem, in addition to studying cases that address new forms and dynamics of production, content consumption and the impact of AI on the activity.
In turn, the “Business Management in Uncertain Times” course will focus on business perspectives and opportunities, with practical analyses and reflections on the impact of transformations in communication activities in the industry.
Cenp Educa is part of a mechanism defined by Luiz Lara when he took over the Forum in 2021: the recovery of Cenp’s connection and relevance to the agents that make up the advertising industry. In recent years, it has expanded its institutional agenda and proposed a new value pact for its role in the market. The concern for the integrity of commercial relations remains intact, but the Forum has incorporated new fronts to adapt to social and business transformation. Its premises, for example, recognize and value the advancement of technology, the multiplicity of channels and the essentiality of data.
From this perspective of complete metamorphosis in communication, Cenp also realized the importance of contributing to the development of professionals through events to exchange experiences, research to support media planning and insights, relevant content on its social channels and website. In addition to regional road shows for immersion in the dynamics and peculiarities of each market. And now, a new, more intentional and unprecedented step in more than 25 years of operation, with the official launch of Cenp Educa.
“More than a forum for guidelines, research and good practices, Cenp seeks to be an ally and agent of transformation. And professional qualification is a fundamental step for the sustainability and longevity of this industry. Cenp Educa arrives with this purpose of training and contributing to the education of these professionals,” reiterates Luiz Lara.
For more details on the course schedule and registration, visit: cenp.com.br/cenp-educa. Places are limited. Cenp Educa has the institutional support of Globo, Kallas Mídia, Record, Samsung Ads and UOL.