Cayan Lobo arrives with the mission of enhancing deliveries in the area
MAP Brasil announced the arrival of Cayan Lobo as creative strategy director.
The executive, who was part of Ambev’s marketing team, will have as his main objective to enhance the department’s deliveries, bringing new tools and processes to amplify the performance of actions, in addition to projects that unite brands and artists through content and cultural relevance.
“Cayan’s broad expertise in various areas of the industry is in perfect harmony with MAP Brasil’s way of working. His strategic vision and experience in large agencies and advertisers will bring an application of tools and processes that will certainly help us materialize projects that unite the power and creativity of our artists and influencers with the brands’ real objectives and results,” said Amanda Gomes, CEO of the MAP Brasil group.
Over his more than 10 years in the advertising market, Cayan has worked for agencies such as WMcCann and Publicis Brasil, leading projects for clients such as Heineken, Nestlé, L’Oréal, Mastercard, Bradesco and Banco do Brasil, among others.
