Together with Studio Tempo, the partnership resulted in the creation of a tactile brand, developed to be completely itinerant
Sondery is the consultancy behind the accessibility project at Walk, an agency that is part of Droga 5 and focuses on helping brands generate social impact through communication.
Together with Studio Tempo, the partnership resulted in the creation of a tactile brand, developed to be completely itinerant.
“It will be used in meetings with clients, suppliers and brands, will go on stage at major events and lectures and will be passed from hand to hand, from blind to sighted, so that everyone knows what the brand is like, through sight and/or touch,” explained Gabriela Rodrigues, vice president of impact at Droga5 and founder of Walk.
In addition to the tactile version of Walk, the resources developed by Sondery include the sign in Libras, audio description and the brand guide with accessibility deliveries.
“Walk has been a pioneer when it comes to affordable creation for brands and clients. And they go further, they also think about this communication within the agency. As a consultancy, we are very happy to be able to contribute to such an important achievement within the advertising market. This is innovation”, concluded Ana Clara Schneider, founder of Sondery.