Jeitto, a digital credit and consumption platform for those who do a lot with very little, is launching its first product in the insurance category, the insured loan. And for this launch, the company invited MC Binn, singer and participant of Big Brother Brasil 2024, to star in the product’s campaign that alludes to the singer’s catchphrase “tá tranquilo, tá últimos”.
The campaign film features MC Binn meditating, to show that, even in difficult times, when it is necessary to resort to a loan, loan insurance can provide peace of mind in case of unforeseen events.
Check it out:
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