The event will take place in Salvador on September 11th with a show by Léo Santana
Deezer has announced the first edition of Purple Door in Brazil, an event already known in Paris that is now coming to Latin America, landing in Salvador, Bahia, in a secret location for 300 guests. With the aim of celebrating Bahian music and culture, the night will be hosted by Léo Santana, on September 11, who promises to bring an exclusive performance especially for the Purple Door stage. Earlier in the week, the brand had installed purple doors around the city of Salvador to create mystery about the news.
“We are always exploring new ways to create unforgettable experiences for our users and Purple Door arrives in Brazil to add an even deeper layer of connection between fans and artists,” says Yuri Valdevite, Marketing Leader Latam at Deezer.
The initiative aims to create unforgettable connections for fans, who will enjoy the live performance and delve into the artist’s life and career. The event will feature a prize machine, a music quiz activation for people to challenge each other, flash tattoos, among others.
“We are very happy to bring this Deezer-owned event to Brazil for the first time, which is one of the greatest experiences we promote between artists and their fans. Furthermore, having the opportunity to leave the Rio-SP axis, bringing the event to Salvador, home of our star of this edition Léo Santana, who in addition to being a giant of Brazilian music, is an artist extremely engaged with his fans, I am sure this will be a historic moment”, celebrates Helena Gaia, head of artistic relations for Latam at Deezer.
