Created by the SPR agency, the campaign includes film, advertisements, spot, programmatic media and social media
The National Rural Learning Service (Senar-RS) presented a new institutional campaign at the Expointer 2024 fair, in Esteio, Rio Grande do Sul. The action, created by the SPR agency and produced by Zepp Filmes, seeks to demonstrate the importance and strength of agribusiness, in addition to showing how the entity collaborates, bringing knowledge to rural producers, so that they can strengthen themselves and, thus, strengthen the entire production chain.
Under the concept “Strength for agriculture is strength to move the whole society”, the campaign is made up of a film, advertisements, spots, programmatic media and pieces for social networks and shows that the strength of agriculture begins well before production leaves the farm, valuing the prominent role of those who work in the field and in building a better society.
“With a dynamic approach, from the photography to the music, everything was designed to convey rhythm and energy and, thus, involve society in this narrative. The main objective seems to have been achieved, which is precisely to show the importance of Senar-RS as a crucial support for the strengthening and modernization of the sector, benefiting society as a whole”, explains Fábio Henckel, creative director of SPR.