Perdigão takes the Sausage Circuit to the “Star of the House”

The test challenged the reality show participants to complete a circuit of obstacles inspired by Brazilian dishes

Perdigão held its first test on “Estrela da Casa”, a musical reality show on Globo that premiered on August 13th.

In the action, called “Sausage Circuit”, participants had to face an obstacle course inspired by Brazilian dishes that use sausage as the main ingredient.

During the tour, participants collected cards that highlighted the differences of Salsicha Perdigão, with the phrases “The best-selling sausage in Brazil”, “Star of every type of dish” and “Unmistakable flavor”.

“We prepared the ‘Sausage Circuit’ to highlight the unparalleled quality, versatility and flavor of the Perdigão Sausage, but also to provide an original experience to the participants of ‘Estrela da Casa’ and entertainment for the spectators. We were very pleased with the result and the enthusiasm demonstrated by the competitors,” said Marina Secaf, marketing manager at Perdigão.

The winner of the competition was Ramalho, who managed to complete the course in the shortest time and won immunity, a place to perform at the festival and the right to nominate two participants for the Battle.