Action on Avenida Paulista also presents the brand’s portfolio
Listerine has launched a new interactive campaign on Paulista Avenue in São Paulo to highlight the importance of using mouthwash to the public. The campaign will take place at the bus stop, at number 1912, and will include an interactive quiz on the benefits of mouthwash for each occasion.
“The campaign aims to raise awareness about the importance of oral hygiene and, by including this action, we want to encourage people to see that Listerine has several options for their routine,” explains Cristiane Miranda, Listerine’s marketing manager.
During activation, the product packaging changes color according to the user’s answers, referencing the brand’s portfolio and offering personalized information about the importance and benefits of the product. Listerine offers a 10% discount coupon with a delivery partner to anyone who answers the questionnaire.
