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Aldeiah, AlmapBBDO, Artplan and VML compete for Bradesco account
Bank enters final stage of advertising pitch
With 10 agencies selected to start the pitch, Bradesco reaches the third and final phase of the selection process for choosing an advertising agency, with four suppliers competing for the budget of over R$1.8 billion, for 2023.
They are: Aldeiah, AlmapBBDO, Artplan and VML. The competition is coordinated by executive Nathalia Garcia, the bank’s marketing director, and the Spanish consultancy Scopen.
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