Created by DM9, the campaign includes five films for open TV and actions on social networks with influencers
Brastemp has launched a new campaign under the concept “Opening a Brastemp is opening your mind”, which encourages consumers to reflect on everyday behaviors, such as the countless recipes we see on our cell phones but never make. Created by DM9 and produced by Boiler Filmes, the campaign features five films that will air over the next few months.
In the main film, the brand highlights the Freeze Control Advanced function, which keeps meat preserved for up to ten days without freezing, through the thought: “why do we freeze meat if we are going to eat it defrosted?”.
In other films, the brand brings other reflections, such as the preservation of friendships and relationships – and the ingredients for the salad that are stored in the refrigerator, highlighting the Fresh Box compartment that preserves fresh fruits and vegetables for up to 15 days.
Another piece addresses the famous “water that tastes like a refrigerator”, bringing the reflection that the world needs people closer to each other by showing the jug of water and the fish together in the refrigerator, showing the solution with the Carbon Filter function, which eliminates odors from inside the refrigerator. To highlight the Water Dispenser Pro function, the brand brings the reflection that whether the glass is half full or half empty, it’s all a matter of perspective.
“This campaign has one of the largest investments in the brand’s history. We increased our investment by 115% compared to the last one launched in May. In the coming months, everyone will see a Brastemp on TV, online or digitally. The campaign is 360 and we are having fun with everyday situations in homes, while at the same time showing that opening a Brastemp is opening your mind,” says Bertha Fernandes, head of brands at Whirlpool.
The campaign also features a team of “influencers”, in which the brand invited influencers such as Sabrina Sato, João Guilherme, Isa Scherer, Léo Young, Narcisa, Erika Januzza and Maurício Arruda, to open their refrigerators and their minds to the new features that the launches bring.
In addition to films for open TV and actions on social networks, the brand will also reinforce the campaign and communication with sponsorship in the broadcast of Rock In Rio in partnership with Globo and Multishow.
