Brazil won a Silver in the Media Cut category
The Gerety Awards announced the winners of the 2024 edition of the award, which aims to recognize advertising work from a female perspective.
Just like in 2023, only one Brazilian case was awarded. WMcCann won a Silver in the Media Cut category with the “Educational Classification” campaign, created for L’Oréal Paris.
The action consists of a platform that helps identify and classify different types of harassment in television content and is part of the project “StandUp: against harassment on the streets”, a global movement for awareness and anti-harassment training developed by the company in partnership with the NGO Right to Be.
Awards
In total, this year’s awards awarded seven Grand Prix, 24 Golds, 94 Silvers and 71 Bronzes. The countries that received the most awards included Germany, the USA, the United Kingdom and France.
The GPs were awarded to the pieces “Runner 321”, created by FCB Canada for Adidas in the Work for Good Cut category; “We Are Ayenda”, by CreativeX for WhatsApp in Entertainment CUT (TV/Cinema); “The Square Meter”, by HeimatTBWA\ Germany Berlin for Hornbach in Craft CUT (Production Design); “The 100th edition”, by Scholz & Friends Berlin for Frankfurter Allgemeine Zeitung in Craft CUT (Photography) and Communication CUT (Print); “My Japan Railway”, by Dentsu Inc. Japan for JR Group in Craft CUT (Art Direction) and, finally, “WoMen’s football”, by Marcel Paris for Orange in Communication CUT (Online Video).