The announcement was sent on Tuesday morning (3). The position will be taken over by Giselle Estefano
Walter Zagari, national vice president of Commercialization at Grupo Bandeirantes de Comunicação, is leaving the position he assumed in January of this year.
According to the statement issued by Band, the team assembled by the executive will remain active and the chair’s functions were passed on to Giselle Estefano, who is currently responsible for the executive board of Band Vale.
“Grupo Bandeirantes de Comunicação recognizes and thanks Walter Zagari, one of the most important names in the Brazilian advertising market, for his dedication and for having lent Band all his knowledge and history of victories on Brazilian TV”, highlighted the broadcaster.
Walter Zagari began his career at the now defunct TV Tupi, where he was the commercial director and later moved to Bandeirantes, also as the commercial department director. He worked for 20 years at SBT, the last ten as commercial superintendent.
He stayed at Record for two decades, but left the station at the beginning of 2023.
