The action is part of the network’s 50th anniversary campaign
Assaí Atacadista announced the launch and opening of registrations for the Assaí Running Circuit, as an extension of its 50th anniversary campaign. The circuit will have editions in the cities of Fortaleza, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte and Belém.
The races will have three categories: a five-kilometer race for adults, a walk of the same distance as the adult circuit, and a 500-meter kids’ race. They were planned so that the routes are regionally relevant and easily accessible to participants.
“The decision to hold the race circuit during our 50th anniversary campaign came from the unique opportunity that the moment provides to reinforce how the benefits that sport brings are linked to those of Assaí. In 2021, we began supporting street races at a time when in-person activities were returning to contribute to people’s gradual return to their exercise routine and daily lives. Supporting sport and well-being and developing people and communities has always been an important pillar of ours, and the launch of our own circuit on our anniversary is a reason to celebrate this history and emphasize our commitment and everything it represents within Assaí’s 50th anniversary”, explains Marly Yamamoto, executive director of marketing and customer management at Assaí Atacadista.
Assaí will have the support of EA Run, which will be responsible for all production and promotion of the races.
