Strategy includes actions on social networks and out of home media
NotCo has unveiled a new campaign seeking to prove that its launch will transform the protein drinks segment to promote NotShake Protein and challenge the nutritional transparency of competitors.
“Today, among the 35 main protein drink options on the market, more than half have more carbohydrates than proteins. Our goal is to make these compositions clear to our customers and show that we are going to break standards, transforming eating experiences around the country with a balanced product, with 16g of proteins and low in carbohydrates”, says André Weinmann, president of NotCo in Brazil.
The strategy encompasses a series of content showing the nutritional benefits and exclusivity of the new product for platforms such as Instagram, Facebook, TikTok, Google Ads, Facebook Ads and OOH media, including through partnerships with fitness and nutrition influencers, such as Isa Lacerda.
Additionally, the brand will hold promotional events in gyms, wellness centers and public spaces in São Paulo, where consumers will be able to try the product.
