A Ends enters the Food Service category with confectionery products for fillings, syrups and toppings. The products from the Fini Profissional line will be available from October on the brand’s e-commerce, Food Service distributors, processing stores and, subsequently, in all retail stores (depending on available stock capacity).
Fini’s new line is aimed at B2B customers, confectionery professionals and consumers who are passionate about creating recipes. The fillings, perfect for cakes and pies, are available in strawberry and raspberry; banana; strawberry and cream flavors – all inspired by the iconic Fini flavors Dentadura (strawberry and raspberry), Banana (banana) and Beijos (strawberry and cream).
The fillings come in 1.1 kg packages. The products are made from vegetable fats and come in the form of a spreadable paste that is ready to use. The products can be used as a filling or topping for truffle cones, cakes, pies, Swiss rolls, among other successful recipes. The portfolio also includes toppings and syrups, available in the same flavors, in 1 kg packages, ideal for ice cream and desserts.
“Our goal is to reinforce the brand’s strategy of strengthening the connection with our consumers at different times and consumption situations, expanding opportunities for contact and product presence and strengthening our purpose of creating joy. We want to awaken the desire to transform our products into irresistible desserts, in order to also connect with the B2B public. By doing so, we strengthen the connection and identification of consumers, in addition to expanding our presence in new categories. We conducted detailed research and brand analyses, to first understand with which products we could bring the Fini seal in a relevant way, with the same quality and flavor of our icons, to a consumer eager for cooking, patisserie and gastronomy”, says Valmir Feil, CEO of The Fini Company Brazil.
Exclusive recipes and partnerships
To highlight the possibilities of use, Fini will produce exclusive recipes that will be shared on its YouTube and TikTok channels. In addition, the brand announces a partnership with chef Lucas Corazza (@cheflucascorazza), host of the program ‘Que Seja Doce’ on the GNT channel.
Corazza will create exclusive recipes using products from the Fini Professional line. The content will be published on Fini Brasil’s official Instagram and TikTok profiles. The brand has developed a schedule of new recipes that will be released on its YouTube channel (@FiniBrasil).
