“Admiráveis Conselheiras” premieres on GNT on the 27th, with Astrid Fontenelle. Check out the commercial plan!
Astrid Fontenelle debuts her new show on GNT: Admiráveis Conselheiras. Starting on the 27th, at 10:15 pm, she will meet 10 extraordinary women 60+, and learn about achieving lightness with the depth of a long and exciting life. Each frank, intimate and exciting conversation reveals world views, memories, humor and advice that Astrid collects in her notebook throughout the 10 episodes of the season.
Discover the commercial opportunities for brands in this new feature from GNT!
- Advertisers can join Astrid and her advisors throughout the show and in key viewing windows.
- At GNT, deliveries can include content actions, in addition to an opening vignette, 30-minute commercial, sponsored calls, banners, and full content action.
- GNT’s new program goes beyond the linear, also reaching the digital audience, in a journey of value that attributes, together with the consumption of the product on the linear, also to digital platforms.
- On Globoplay, the sponsoring brand can be present at the release of the first episode and at the opening throughout the season. The deliveries also have publicity on different Globo platforms. On social media, clippings of the TV content actions and customized content with the presenter can be published. And on gshow, advertisers can be present to inform and inspire users to watch the program.
And there’s more: on social media, GNT profiles provide real-time coverage of the program, in addition to content actions from commercial partners.
Brands can also count on customized content with the presenter, as well as personalized articles and videos on Receitas and gshow.
Want to know how to boost your commercial deliveries? Check out the possibilities in the content.
- Get ready with Astrid: Take your brand to the next level by dressing Astrid in an exclusive look from her collection!
- Take care of yourself with Astrid: Have you ever imagined the presenter using your brand’s products? Yes, your product can be part of her skincare routine!
- Hitchhiking with Astrid: She will not only host the program, but will also take the wheel to personally drive to meet the interviewee.
- Toasting with Astrid: There’s nothing like a drink or good food to end the chat on a high note.
There are many possibilities for associating brands on GNT and enhancing the communication strategy of commercial partners. Visit Globo Ads to learn more.
