Agency adopts new concept “independent of anything”, reflecting its values of innovation, creativity, diversity and independence
The AKM agency has presented its new positioning. The rebranding not only includes an updated visual identity, but also brings the new concept “independent of anything”, adopting an approach that reflects its values of innovation, creativity, diversity and independence, with the aim of positioning itself more actively in the digital world and transcending performance.
“AKM’s rebranding reflects our evolution, vision and skills in being an increasingly innovative and creative agency, bringing complete solutions in live and digital. We are aligned with the trends and new needs of brands, which is why we seek to be an authentic reflection of what the market needs”, explains Eduardo Andrade, co-CEO of the agency.
AKM seeks to create and execute important experiences to bring brands closer to people through solutions in events, promotional actions, activations, trade and digital, for brands such as Bradesco, Bradesco Seguros, Coca-Cola, Copa Energia, Embraer, Google, Hotmart, Nestlé, Pepsico, Suvinil and Toyota.
“We deal daily with several platforms, tools and systems that allow us to collect, process, analyze and generate ideas for our deliveries. As a full-service agency, this ranges from the use of Power BI to the collection of information in real time during an event. Today, this maturity allows us to use these results with ease in all business fronts, whether to create online or offline experiences”, says Rafael Tadashi, co-CEO of the agency.
In the digital space, the agency celebrated the good results achieved with companies such as Concha Y Toro, Dellys Food Service and Morana. In addition, AKM also seeks to maintain a foundation in ESG pillars alongside brands such as Gerando Falcões, Vozes das Periferias, Spic and Pachamama.
