New office will be led by Gus Marmarinos, managing director, and Lucas Bongioanni, chief creative officer (CCO)
GUT announced the launch of GUT New York, in the USA, the agency’s third in the country and ninth in six years.
The new office will be led by Gus Marmarinos, managing director, who returns to the agency after 20 years at Saatchi & Saatchi, and Lucas Bongioanni, chief creative officer (CCO), who was at The Community. Both will report to GUT US CEO Sandra Alfaro.
“Opening our doors in New York is more than just a milestone, it’s a dream come true. We couldn’t be more proud to be part of the most influential city in advertising history. I’m thrilled to welcome Gus and Lucas, who will help further fuel our extraordinary momentum in the market,” said the CEO.
Anselmo Ramos on LinkedIn: New York City is the most ad city ever. The best agency in the history of… | 44 comments
New York City is the most ad city ever. The best agency in the history of advertising was in New York: DDB in the 60s. It’s the only city in the world that… | 44 comments on LinkedIn
With key clients such as AB InBev, Procter & Gamble and Kraft Heinz, among others, and a robust team, GUT’s new office aims to grow and strengthen the agency’s presence in the US.
Throughout his career, Gus Marmarinos has partnered with Fortune 500 brands nationally and globally, including Cheerios, Olay, Iams, Lenovo, TikTok, Pantene, My Black is Beautiful, and Tide, among others.
The executive spent a few years as a strategist before moving back into account management. After spending almost 22 years at Saatchi, he has spent the last two years as a strategic consultant to a range of entrepreneurs, agencies and start-up clients.
“It’s a rare honor to launch a New York office for a renowned global creative agency. I couldn’t be more proud to have the opportunity to partner with these world-class professionals and talented team of ad-nerds to deliver shared growth and success,” said Gus Marmarinos, Managing Director of GUT NY.
Lucas Bongioanni has already led creative work for clients such as Volkswagen, Netflix, Taco Bell, Perfect Bar, Bath and Body Works and Oreo, among others.
“Over the past six years, I’ve seen GUT grow and evolve to become one of the best creative agencies in the world. I’m thrilled to be a part of bringing this incredible agency to New York and can’t wait to help write the next chapter of courageous creativity in this incredible city,” said Lucas Bongioanni, Chief Creative Officer at GUT NY.
Além deles, a agência também contará com a US Director of Content Strategy, Liz Little; o US Culture Strategy Director, Bennett Bennett; CD’s Director Ryan McCarthy e Brian Mekjian; ACD’s, Clarissa Dale e Willow Ennen; NA Comms Director, Alie Coolidge; Content Creator, Jack Underwood; Group Business Lead, Becky Herman-Barnica; Senior Account Director, Ryan Little, Senior Account Executive, Maya Solarana e a Senior Project Manager, Chelsea Thompson.
